turingLabs is a small product-design studio founded by Ankit. Small is deliberate: a few companies at a time, senior people on everything.

End-to-end product design: strategy, UX systems, interface craft and copy, handled as one problem. We are prototype-first, with much of the thinking happening in working prototypes (Claude, V0) rather than decks, and we stay involved through implementation so what ships matches what was designed. We don't write production software.

turingLabs embeds directly into your product team rather than working over the wall: strategy, systems, copy and craft together. The studio deliberately takes on a small number of companies at a time, so the work gets senior attention end to end.

Agencies deliver across a wall: scoped briefs, handoffs, account management. turingLabs works inside your team: in your tools, with your engineers and PMs, with our founder Ankit personally involved throughout. We push back when something is wrong, and we care about what ships rather than what sits in the Figma file.

Funded product companies, typically Series A and above, with a hard interface problem. Recent work spans FP&A (Drivetrain), agentic AI procurement (Spendflo), fraud and risk (Effectiv, acquired by Socure), consumer monetisation (Gratitude), and a fundraising sprint for Hubble Money.

Funded companies, typically Series A and above, with product-market fit and a complex product, or at a moment where design quality decides the outcome: a fundraise, a redesign, a new product area.

No unfunded companies, and no hands-and-legs execution of a fixed brief without strategic input. No social, graphic or marketing design, no full branding (colour, typography and mark direction at most), and no software development.

No, we don't do software development. We design end to end, prototype in Claude and V0 so ideas are testable before a line of production code, and work directly beside your engineers through implementation so nothing is lost in the handoff.

Figma for design and handoff. A significant amount of thinking and prototyping happens in Claude, with the studio's own skills and instruction sets, and V0 for rapid prototypes. We'd rather show something real than describe something theoretical.

Yes: every engagement, at founder level. Most of the work itself is under NDA, so we walk through projects properly on a call rather than publishing them.

Three shapes. A Sprint is six to twelve weeks on one defined goal, fixed price. Embedded is a dedicated designer day-to-day with meaningful time from our founder Ankit in the work itself. Fractional puts Ankit in as your design head, owning quality and direction across the company, including your own designers.

A focused six-to-twelve-week engagement with one clear goal: a fundraise prototype, a new feature, a targeted UX fix, a focused redesign. Fixed price, and a good way to see how we work before committing to anything longer. Many of our longest relationships started as one.

It means turingLabs works inside your product team: your roadmap, your rituals, your engineers, rather than delivering from outside. At Spendflo that took the form of a fractional design lead embedded in the team building agentic procurement workflows.

A fractional design lead gives you senior design leadership for part of the week without a full-time hire; it's the model turingLabs used with Spendflo. Scope and cadence are set per engagement; book a call with our founder Ankit to see what it would look like for you.

Engagements start at $5,000/month. Sprints are fixed price; embedded and fractional work runs on a retainer. Beyond that it's scoped to the problem; book a slot with our founder Ankit and he'll put numbers to yours.

Engagements start at $5,000/month. Sprints are fixed price; longer embedded and fractional work runs on a retainer. The specifics depend on the problem, so that part is best covered on a call.

Book a slot straight from this page: the booking card shows our founder Ankit's next opening. It's a 30-minute call, and you'll leave with a read on the problem.

It starts with a 30-minute call with our founder Ankit, booked through the card on this page. That call is where we understand the problem and say honestly whether we are the right fit.

If we are, we agree the shape of the engagement together. Most often that is a fixed-price sprint around one clear, scoped problem; many of our longest client relationships started that way.

Work typically begins within one to two weeks of signing, depending on current capacity. From day one we are prototype-first: rather than describe something theoretical, we get to something real quickly and align around it.

Typically within one to two weeks of signing, depending on current capacity. Bandwidth is kept intentionally limited so a new engagement can move fast from day one.

turingLabs embedded with Drivetrain's team for a full revamp of their FP&A product: strategy, UX systems and interface craft together, up against Pigment and Anaplan. The work won G2's Usability award in 2025. For the blow-by-blow, book a slot with our founder Ankit.

FP&A tools carry enormous data density: plans, actuals, scenarios and forecasts all competing for the same screen, and every number has to be trusted at a glance. The craft is in making that complexity legible without dumbing it down; that's the problem the Drivetrain revamp took on against Pigment and Anaplan, and the result won G2's Usability award in 2025.

G2's Usability award is rated by real users, and in 2025 Drivetrain's revamped FP&A product came out on top in a category that includes Pigment and Anaplan. The design decisions behind that score are best told by our founder Ankit; book a slot and ask him.

Fraud tools are used by compliance and fraud officers who have spent careers on legacy enterprise software, and the domain is too sensitive for easy user research, so much of the work is first-principles. At Effectiv, turingLabs was the sole design team for three years, learning the underlying logic (risk vectors, condition combinations, rule structures) deeply enough to build a no-code strategy builder that gave users real control without overwhelming them. Effectiv was acquired by Socure for $136M in 2024.

turingLabs was Effectiv's entire design organisation for three years, from founding through their acquisition by Socure. Effectiv's cofounder describes the team as collaborative designers with strong fundamentals: "perfect partners for a high-tech startup."

The way turingLabs did it at Effectiv: start as the founding design partner, own everything from product strategy to interface craft, and build the systems that let design scale with the company: design language, component libraries, rituals with engineering. Over three years that served as the company's whole design organisation, through to their acquisition by Socure.

In Effectiv's case, the acquisition by Socure was the culmination of the partnership: turingLabs had been their entire design organisation for three years, so the product and design system were in shape to be acquired. After an exit the studio hands over cleanly: systems documented, files organised, whether design moves in-house or continues with the acquirer.

Agentic AI design is about trust and legibility: the interface has to show what the agent is doing, why, and where a human can step in, not just chrome around a chatbot. turingLabs designed Spendflo's agentic procurement workflows from inside the team as an embedded design lead, which is exactly the kind of context this work needs.

Hubble Money came to us at idea stage, before any product existed. A two-month sprint produced a fully fleshed high-fidelity prototype, something that felt like a real product rather than a deck, and they raised $3M from Sequoia on it. We then stayed about a year as embedded design partner building the real thing.

A raise prototype is designed for a different audience than a product: investors need to feel the vision and the wedge in minutes, not learn a workflow. That means leading with the sharpest moments of the product story and cutting everything that doesn't sell the thesis. For Hubble Money that approach helped close a $3M seed round from Sequoia; book a call with our founder Ankit to talk through yours.

For Hubble Money, turingLabs ran a fundraising sprint building a prototype that helped close a $3M seed round from Sequoia. What goes into one depends on the raise; book a call with our founder Ankit to talk through yours.

Fundraising sprints run on the raise's clock: weeks, not months. turingLabs deliberately works in short cycles. Hubble Money's sprint produced the prototype that helped close their $3M Sequoia seed; for the exact shape and length of one for your raise, book a call with our founder Ankit.

Gratitude had plateaued at $25K MRR. We audited where user intent to convert was highest and rebuilt those moments (trial flows, paywall design, the checkout funnel) without degrading the app for people who were not ready to pay. Revenue went to $60K MRR in under two months.

Gratitude had been stuck at $25K MRR for months. turingLabs reworked their monetisation. The biggest lever was rethinking the checkout funnel experience, and revenue climbed to $60K MRR in under two months. Their CEO puts the jump at almost 300%.

The engagement was a monetisation rework centred on the checkout funnel experience, which took Gratitude from $25K to $60K MRR in under two months. The specific pricing changes are our founder Ankit's story to tell; book a slot.

In Gratitude's case, revenue went from $25K to $60K MRR in under two months from the start of the monetisation rework.

ProductNow is an AI-native OS for product teams, backed by a $6M seed led by Sierra Ventures with design partners including Google. turingLabs took it from zero to one in about six months; the hard part was making documents work as AI-powered, versioned, connected objects that still feel approachable.

A post-employment engagement for Cleartax: a mobile-first business suite for Indian SMEs, covering invoicing, GST compliance and business management in one app.

Inclusively connects job seekers with disabilities to inclusive employers. Their CEO, Charlotte Dales: "Our platform is finally headed to the next level of UX experience that we had dreamt of, but never been able to see in an actual design!" For the shape of the engagement itself, book a slot with our founder Ankit.

Fractional design leadership for Jupiter Money over two to six months, on Jupiter Edge, a card combining credit and debit in one, from concept to completion.