# Built the OS for how organizations think. Zero to one. ProductNow, a case study by [turingLabs](https://www.turinglabs.in/), a product design studio for complex B2B SaaS. ProductNow is building the OS for how organizations think. turingLabs worked with it from zero to one. The process was AI-forward and prototype-led: working prototypes drove alignment at every step. In its founder's words, that process was instrumental in getting ProductNow off the ground, and ProductNow has modeled its own process on it. > TuringLabs’ AI-forward design process, using prototypes to drive alignment at every step, was instrumental in getting ProductNow off the ground. We’ve modeled our own process after theirs. > > Tript Singh Lamba, Founder, Product Now ## More work - [Drivetrain](https://www.turinglabs.in/work/drivetrain): Took on Pigment and Anaplan. Won G2 Usability 2025. - [Spendflo](https://www.turinglabs.in/work/spendflo): From UX overhaul to agentic procurement. - [Effectiv](https://www.turinglabs.in/work/effectiv): Sole design team for three years. Acquired for $136M. - [Cleartax](https://www.turinglabs.in/work/cleartax): Built a business suite for 60M Indian SMEs. - [Inclusively](https://www.turinglabs.in/work/inclusively): Companies spend millions on benefits employees never find. We designed the fix. - [Jupiter Money](https://www.turinglabs.in/work/jupiter): Created a single-card solution for credit and debit. - [Gratefulness.me](https://www.turinglabs.in/work/gratitude): Came in to fix growth. Stayed to improve the entire product. - [Hubble Money](https://www.turinglabs.in/work/hubble-money): Built the prototype that got the $3M check. Then built the whole product. --- Page: https://www.turinglabs.in/work/productnow Studio: https://www.turinglabs.in/ Book a call: https://www.turinglabs.in/#book