# Came in to fix growth. Stayed to improve the entire product. Gratefulness.me (Consumer · India), a case study by [turingLabs](https://www.turinglabs.in/), a product design studio for complex B2B SaaS. Gratefulness.me is a consumer app from India. turingLabs came in to fix growth and stayed to improve the entire product. Revenue had been stuck at $25k in monthly recurring revenue for a few months. After the checkout funnel was rethought, revenue rose by almost 300%, in the words of its CEO, Pritesh Sankhe. The work then widened from the checkout to the rest of the product. > We were stagnated at 25k$ MRR for a few months. Our revenue shot up by almost 300% after Ankit helped us rethink the checkout funnel experience! > > Pritesh Sankhe, CEO, Gratefulness.me ## More work - [Drivetrain](https://www.turinglabs.in/work/drivetrain): Took on Pigment and Anaplan. Won G2 Usability 2025. - [Spendflo](https://www.turinglabs.in/work/spendflo): From UX overhaul to agentic procurement. - [ProductNow](https://www.turinglabs.in/work/productnow): Built the OS for how organizations think. Zero to one. - [Effectiv](https://www.turinglabs.in/work/effectiv): Sole design team for three years. Acquired for $136M. - [Cleartax](https://www.turinglabs.in/work/cleartax): Built a business suite for 60M Indian SMEs. - [Inclusively](https://www.turinglabs.in/work/inclusively): Companies spend millions on benefits employees never find. We designed the fix. - [Jupiter Money](https://www.turinglabs.in/work/jupiter): Created a single-card solution for credit and debit. - [Hubble Money](https://www.turinglabs.in/work/hubble-money): Built the prototype that got the $3M check. Then built the whole product. --- Page: https://www.turinglabs.in/work/gratitude Studio: https://www.turinglabs.in/ Book a call: https://www.turinglabs.in/#book