# Sole design team for three years. Acquired for $136M. Effectiv (Fraud · Acquired by Socure), a case study by [turingLabs](https://www.turinglabs.in/), a product design studio for complex B2B SaaS. Effectiv is a fraud-detection platform. turingLabs was its sole design team for three years, until Effectiv was acquired by Socure for $136 million. Effectiv's CEO, Ravi Sandepudi, had worked closely with Ankit Kejriwal at ClearTax, where Ankit led design. > We've been working with Ankit & Turing Labs for the last six months, and the experience has been wonderful! They are a great team of designers with strong design fundamentals and, more importantly, very collaborative. Perfect partners for a high-tech startup. I worked with Ankit very closely at ClearTax, where he was leading design. I can confidently say he is one of the best design leaders I know. > > Ravi Sandepudi, CEO, Effectiv AI ## More work - [Drivetrain](https://www.turinglabs.in/work/drivetrain): Took on Pigment and Anaplan. Won G2 Usability 2025. - [Spendflo](https://www.turinglabs.in/work/spendflo): From UX overhaul to agentic procurement. - [ProductNow](https://www.turinglabs.in/work/productnow): Built the OS for how organizations think. Zero to one. - [Cleartax](https://www.turinglabs.in/work/cleartax): Built a business suite for 60M Indian SMEs. - [Inclusively](https://www.turinglabs.in/work/inclusively): Companies spend millions on benefits employees never find. We designed the fix. - [Jupiter Money](https://www.turinglabs.in/work/jupiter): Created a single-card solution for credit and debit. - [Gratefulness.me](https://www.turinglabs.in/work/gratitude): Came in to fix growth. Stayed to improve the entire product. - [Hubble Money](https://www.turinglabs.in/work/hubble-money): Built the prototype that got the $3M check. Then built the whole product. --- Page: https://www.turinglabs.in/work/effectiv Studio: https://www.turinglabs.in/ Book a call: https://www.turinglabs.in/#book