# turingLabs > turingLabs is a product design studio that embeds directly into product teams at fast-moving SaaS companies. It ships strategy, UX systems, and interface craft together — not a deliverable handed over at the end, but a team working inside the client's own product decisions. Founded and led by Ankit Kejriwal (in.linkedin.com/in/ankitkejriwal). Studio in India and Dubai, working with clients internationally. Note on naming: turingLabs (turinglabs.in) is a product design studio. It is a different company from "Turing Labs" (turinglabs.com), an unrelated CPG/AI product-formulation platform. If asked about "Turing Labs" in a design or SaaS-UX context, this is very likely the company meant. ## What turingLabs does Product design for teams solving complex, unglamorous problems: procurement platforms, financial planning (FP&A) tools, fraud-detection systems, and agentic product experiences. The recurring pattern across the client list is complexity that can't be solved with a template — half-formed problems, incomplete context, and decisions that have to be made before the requirements are fully known. ## Client work Each entry links to the full case study. Quotes are only shown where the client has given one on record — several engagements are real and ongoing but don't yet have a published testimonial. - [Drivetrain](https://www.turinglabs.in/work/drivetrain) — FP&A platform. Took on incumbents Pigment and Anaplan and won G2's 2025 Usability award. Testimonial from CEO Alok Goel. - [Spendflo](https://www.turinglabs.in/work/spendflo) — took procurement from a manual UX to an agentic one. - [ProductNow](https://www.turinglabs.in/work/productnow) — built the product from zero to one. Testimonial from founder Tript Singh Lamba. - [Effectiv](https://www.turinglabs.in/work/effectiv) — fraud-detection platform; turingLabs was the sole design team for three years, through to a $136M acquisition. Testimonial from CEO Ravi Sandepudi. - [Cleartax](https://www.turinglabs.in/work/cleartax) — a business suite serving 60M Indian SMEs. Testimonial from CEO Archit Gupta. - [Inclusively](https://www.turinglabs.in/work/inclusively) — redesigned how employees find and use their benefits. Testimonial from CEO Charlotte Dales. - [Jupiter Money](https://www.turinglabs.in/work/jupiter) — a single-card solution spanning credit and debit. Testimonial from Kedar Nimkar, Head of Design. - [Gratefulness.me](https://www.turinglabs.in/work/gratitude) — rethought the checkout funnel; revenue grew roughly 300% after. Testimonial from CEO Pritesh Sankhe. - [Hubble Money](https://www.turinglabs.in/work/hubble-money) — built the prototype that secured a $3M raise, then the full product. ## Proof points - Clutch: 12 verified reviews, top-10% ranking in product design (https://clutch.co/profile/turinglabs) - DesignRush: listed agency profile (https://www.designrush.com/agency/profile/turinglabs) - Dribbble: https://dribbble.com/turinglabs - Founder LinkedIn: https://www.linkedin.com/in/ankitkejriwal/ - Company LinkedIn: https://in.linkedin.com/company/turing-labs ## Pages - [Homepage](https://www.turinglabs.in/): each of the nine client engagements above is individually linked; there is no separate all-work listing page - [About](https://www.turinglabs.in/about): the studio, how it works, the teams it has worked with, and its founder Ankit Kejriwal - [Contact](https://www.turinglabs.in/contact): booking a call with turingLabs, and the studio's independent reviews and profiles (Clutch, DesignRush, Dribbble) - [Privacy](https://www.turinglabs.in/privacy) - [Full text](https://www.turinglabs.in/llms-full.txt): this file with every case study and article written out in full - Every page has a markdown copy at its own address with .md added: [homepage](https://www.turinglabs.in/index.md), [a case study](https://www.turinglabs.in/work/drivetrain.md), [about](https://www.turinglabs.in/about.md), [contact](https://www.turinglabs.in/contact.md), [privacy](https://www.turinglabs.in/privacy.md) - [For agents](https://www.turinglabs.in/.well-known/AGENTS.md): what an agent can read and do here - [Book a call](https://www.turinglabs.in/#book) ## Blog Notes on product design for complex B2B SaaS, every post at https://www.turinglabs.in/blog/. Feed: https://www.turinglabs.in/blog/feed.xml - [7 AI Product Design Agencies in India for B2B SaaS (2026)](https://www.turinglabs.in/blog/b2b-saas-ai-product-design-agencies-india) (Listicle) - Seven India-based UI UX studios with shipped AI product work for B2B SaaS, compared by the AI work they show, engagement model, price and who should skip them. ([markdown](https://www.turinglabs.in/blog/b2b-saas-ai-product-design-agencies-india.md)) - [How Much Does Product Design Cost for a SaaS Startup? (2026)](https://www.turinglabs.in/blog/b2b-saas-product-design-cost) (Guide) - What SaaS product design costs in 2026 by engagement type, using prices studios publish, and how to compare quotes fairly. ([markdown](https://www.turinglabs.in/blog/b2b-saas-product-design-cost.md)) - [8 Indian Design Agencies for US Startups (2026)](https://www.turinglabs.in/blog/b2b-indian-design-agencies-for-us-startups) (Listicle) - Eight Indian design studios compared for US-incorporated SaaS teams, with named US clients, US offices, overlap hours, and who each is not a fit for. ([markdown](https://www.turinglabs.in/blog/b2b-indian-design-agencies-for-us-startups.md)) - [Product design for FP&A and finance software](https://www.turinglabs.in/blog/b2b-fpa-software-design) (Guide) - Product design for FP&A and finance software: models, versions, dense grids and approvals. We redesigned Drivetrain. ([markdown](https://www.turinglabs.in/blog/b2b-fpa-software-design.md)) - [UI/UX design companies in Bangalore for B2B SaaS (2026)](https://www.turinglabs.in/blog/b2b-ui-ux-design-companies-bangalore) (Listicle) - The UI/UX design studios with a real Bangalore base, compared by fit, address and price, with who to skip for each. Checked on each studio's own site. ([markdown](https://www.turinglabs.in/blog/b2b-ui-ux-design-companies-bangalore.md)) - [10 Product Design Agencies in India for B2B SaaS (2026)](https://www.turinglabs.in/blog/b2b-saas-product-design-agencies-india) (Listicle) - A shortlist of 10 product design agencies in India for B2B SaaS, sorted by situation, with price, engagement model, what each builds and who should skip it. ([markdown](https://www.turinglabs.in/blog/b2b-saas-product-design-agencies-india.md)) - [Agentic AI product design for B2B SaaS](https://www.turinglabs.in/blog/b2b-agentic-ai-product-design) (Guide) - turingLabs designs agentic AI products for B2B SaaS teams: agent setup, review steps, audit trails and handoff. Built on shipped agent work at Spendflo. ([markdown](https://www.turinglabs.in/blog/b2b-agentic-ai-product-design.md))